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New online service launches to connect senior living communities with prospects                         

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New Senior Living Referral Service Launches With Industry Backing, ‘Dating Profile Approach’                                

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Referah Launches Online Marketplace 

to Match Seniors With Communities

Will use dating profile approach to pair personalities of seniors 

and senior living communities at no cost to the consumer

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Bridge the Gap, Operations, Sales & Marketing,

249 Podcast: Lesley Durkan              

Creating relationships, not just leads is the mission of Referah, a fully-funded industry venture by the senior living industry. Lesley Durkan, President and..
 

 

               

Americaneagle.com Announces Launch of Referah Website, an Online Marketplace that Connects Families with Senior Living Communities
 

In developing its new website and lead generation platform, Referah sought an experienced digital agency to bring its vision to life. Referah’s key priorities included a modern, user-friendly design, easy-to-navigate architecture, and advanced search and recommendation capabilities. On the backend, the company indicated a need for a content management system (CMS) that would enable internal users to easily and efficiently manage and grow the website.

“We’re extremely thrilled about the partnership we’ve built with Referah,” Michael Svanascini, President of Americaneagle.com, said. “A result of collaboration, innovation, and cross-functional teamwork, Referah’s newly launched website is poised to disrupt the senior living referral process. We’re delighted to be part of something that provides the necessary resources for families to make important, life-changing decisions.”

To learn more about Referah’s new website, read the full press release here

 

 

For Immediate Release

The JPR Group Partners with Referah to Further Advance Its Senior Living Referral Service

Montclair, NJ (December 15, 2022) - The JPR Group, an award-winning public relations and marketing communications firm, is proud to welcome its newest client, Referah, an online senior living referral service.


Chicago-based Referah has been crafted and engineered to not just generate leads, but to create relationships. The goal is to cut away the confusion and clutter of senior living searches by employing more and better input by including social interests, health, finances and other factors in a manner that in some ways mimic dating apps by matching the personalities of communities with prospective residents. Those seeking information on senior living communities incur no charges for the services.
 

Referah is committed to understanding what a resident is looking for and what a senior living community needs as well. “We are excited to partner with JPR Group to support our goal of creating a better way to help families find senior living options. Referah was formed by senior living professionals so when we were looking for a PR partner, senior living knowledge was a priority,” Maggie Mundwiller, Training & Innovation Director for Referah, LLC.  With outstanding partnerships with those operating in the senior living space, the JPR Group provides
expert services to grow and support small and well-known brands. Specialty services include but are not limited to content creation, media placements, influencer engagement, generating award recognitions, diversity and crisis communications, and strategic communication plans.
“Jeanine and her team have an exceptional track record, strategic vision and vast knowledge within all segments of the Senior Living industry, so they are a perfect match for Referah,” states Mundwiller.
 

The JPR Group produces campaigns and solutions that serve a wide-ranging clientele in various industries. Whether you are seeking to brand your company or organization through new media or reinforce your messages through traditional outlets, they get quick and measurable results.
 

About Referah
Referah is an online marketplace, funded exclusively by investors from within the senior living industry, and backed by the most modern search tools, connecting  with  senior living communities. The heart of Referah is a dedicated team of individuals committed to finding the best solution for the families and communities we serve. With a foundation built upon transparency, experience, knowledge, and relationships, it is our mission to provide seniors with unparalleled support, giving them the resources to gain life - changing experiences.  

www.referah.com
 

About the JPR Group LLC

Serving clients and driving brand awareness for over 20 years, the JPR Group offers strategic, responsive, and personalized public relations and marketing solutions. We are a hands-on group of highly motivated communications professionals specializing in public relations, marketing communications, and social media marketing. Our reputation is built on building the reputation and success of our clients, from the grassroots to national acclaim. 

For more information or to learn about how we can enhance your brand or organization please contact [email protected] or visit www.jprgroup.com

 

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Press Release:

Referah launches online marketplace to match seniors with communities

Will use dating profile approach to pair personalities of seniors and senior living communities at no cost to the consumer

CHICAGO, IL, December 1, 2022 – “With more than 10,000 Baby Boomers achieving retirement age every day in America, the demand for senior and assisted living communities is facing a strong growth period for those with solutions anticipating a step ahead on the innovation curve,” says Lesley Durkan, president and CEO of the newly launched Referah service for those seeking a senior living community and for the operators. “Our focus at Referah is to serve both of those groups with a far higher degree of efficiency, compatibility, and ease-of-use than what’s currently in the market. The entire industry is facing compression from every aspect of their operation. Consumers of senior living services are facing the same pressures at home. These are the times that produce the most creative and innovative solutions. A resource that affords every community in the addressable market the opportunity for growth, increased margin, and improved service levels for all is crucial. Frankly, our timing is perfect"

Launched online today, the new Chicago-based Referah online senior living referral service (www.Referah.com) has been crafted and engineered to not just generate leads, but to create relationships. The goal is to cut away the confusion and clutter of senior living searches by employing more and better input by including social interests, health, finances and other factors in a manner that in some ways mimic dating apps by matching the personalities of communities with prospective residents. Those seeking information on senior living communities incur no charges for the services.

Durkan’s decades in the senior living community sector, from community operator to senior vice president in both public and private organizations, gave her the guidance for what was most valuable—and what was a terrible time waster—for both the operators of communities and those seeking guidance for family members. She then went about assembling a team of similarly experienced professionals in the field to assist in helping those seeking their next new home.

People inquiring about senior living will be able to have a live conversation with a Referah Family Connection Agent (FCA). During the conversation, FCAs will gather data on the social interests, health, finances, geographic location, special needs and services of the individual seeking accommodations. Then Referah will match them with the senior living communities that best fit the individual. Instead of an onslaught of messaging from many communities, those working with Referah will only receive communication from the top three most suitable matches.

"With 20,000+ communities spanning the United States, we want to cut through the noise and deliver the ‘h’ in Referah: Health, Home and Happiness to those we serve,” said Durkan. “We must leverage better tech design, communication flow, and true partnership to move from the old model where prospective residents and community team are alienated with more calls and email than a used-car warranty sales outfit. No one enjoys that."

By partnering with digital marketing and internet giant AmericanEagle.com, Referah harnesses the power of today’s technology and is poised to transform the senior living referral process. More than 14 months of Intentional design, planning and engineering went into creating the technology, resulting in a sleek, one-stop-one-click process that will ease the anxiety of those seeking advice and counsel for the first time.

Referah’s initial roll out is nationwide, using a combined membership-based fee model structure and drastically reduced move-in fee, with impressive pre-launch subscribership that continues to rapidly grow. In addition to communities saving on the move-in fees other services employ for placement referrals, Referah’s speed-to-lead is under two minutes for communities under contract via live person outreach by phone, text, or video chat.

Referah is absolutely committed to understanding what a resident is looking for and really what a senior living community needs as well.

About Referah

Referah is an online marketplace, funded exclusively by investors from within the senior living industry, and backed by the most modern search tools, connecting families with senior living communities. The heart of Referah is a dedicated team of individuals committed to finding the best solution for the families and communities we serve. With a foundation built upon transparency, experience, knowledge, and relationships, it is our mission to provide seniors with unparalleled support, giving them the resources to gain life-changing experiences.

 

CONTACT:

Media please contact Maggie Mundwiller, [email protected] 314-956-3527 Senior Living Communities please contact [email protected]